Finale InnoVits Gymnasium 2019

The final event of the partner InnoVits will take place on May 15 at 19.00.

The ninth edition will take place at Palazzo delle Stelline in Corso Magenta, 61 in Milan.

As usual, this event takes place at the end of Gymnasium, the business laboratory that InnoVits created at MIP, the Business School of the Politecnico di Milano.

Our laboratory has always been a place of confrontation and shared reasoning. This year’s theme will be the economy of attention. The noise of attention is in fact the title of the evening, in which we will analyze how the management of attention is becoming an essential tool for companies in the management of internal and external relations. We will do this through our projects and also by analysing extreme experiences, those of professionals for whom extreme attention is a daily tool of their professionalism.

Once again, the consolidated company and the nascent one will meet, to develop innovation and renew the Italian tradition of design and creativity. The focus will be on the four projects that emerged from Gymnasium, namely OneMoreDay, CrystalBox, MifiDog and Dietitaly.

Event programme

Our laboratory has always been a place of confrontation and shared reasoning. This year’s theme will be the economy of attention.
18:30 – 19:00
“We can do it”: from the idea to the enterprise.
Meeting with innovators in the Recording area
19:00 – 19:10
Greetings and Introduction of the theme

19:10 – 19:30
“Forty years of flying behind, and eventually I’ll be judged by 208 seconds.” Chesley Sullenberger
Riccardo Criscuolo, Air Italy pilot, interviewed by Daniele Pes

19:30 – 20:30
Presentation of the 4 finalist projects

Onemoreday
Crystal Box
Dietitaly
MifiDog
7 minutes of pitch for each plus 5 minutes of questions and answers.

20:30 – 20:50
“Our brains are made so that the more an event arouses emotions, the higher the attention.” Piero Angela
Nicola Rigato, composer and pianist, interviewed by Marco Morandi

20:50 – 21:00
Conclusions and awards

21:00 – 22:00
Networking aperitif in the Recording area