A reference point in innovation
What can renew the Italian tradition in development of design and innovation?
Corporates are focused on mainstream business and often strive to consolidate multifunctional new product development processes able to sustain future growth.
The challenge is to make companies capable to accept and develop outside innovation. It is necessary to exploit internal competences through external development paths that are sustainable, by sharing of value, together with financial risks and charges.
Startups, the new entrepreneurial initiatives, grow but not at the pace that should be to sustain a concrete development of innovation. They often become small or medium companies that someway lose the original potential of growth, coming out of the innovative factor they were born for.